With the progress in Weedcraft Inc, you will get access to marketing. This can be very advantageous if managed right. This will affect your image and encourage new social groups to buy your product. You can also use it for anti-advertising of competitors. The following section provides an overview of this mechanics and tips on how to use it effectively.
There's one bug in the marketing mechanics. It is possible that after the completion of a campaign, time will accelerate by several months, all with negative income. This will lead to bankruptcy, and an infinite game-over screen. In order to fix the error, you need to load the latest manual save of the game, and make another manual save during the campaign.
Marketing is divided into three categories, each of which has different effects. Check out the table below for details:
What it influences
Increases support for marijuana
Some social groups are very conservative, and their support for marijuana is very low. If you can manage to increase it, they will begin to buy the product, creating new market.
Increases satisfaction of a particular strain in a particular social group
If you have a place where your strain's rating is lower than that of your competitors, then you can use this type of campaign to change that
Spoiling the competition's reputation
If you want to get a greater advantage over your competitors, you can use this form of marketing to deteriorate their opinion among customers.
For each campaign, you must select a set of parameters that determine to what extent and to whom the ad will be delivered. Most of these parameters are common. These are: duration, the media and the subject of the campaign. The potency of the campaign depends on the selected parameters. If you choose them wrong, the whole action can end in a fiasco. So, if you want to get support from groups focused around science, such as the Technocrats, you should use the Internet and refer to slogans such as education or technology. More conservative groups, such as pensioners, will prefer newspapers and appeals to the family. For the middle class, select television and slogans related to work and money.
The duration of the campaign is the same as the duration of its effects. However, the longer you want to run it, the more it costs. The best option is to choose six-months long campaigns. There's also a limit on the number of simultaneous campaigns. Therefore, it is necessary to carefully analyze the situation and decide which option is currently the most profitable.