A well-prepared menu is the basis of a prosperous restaurant. This means that you will need to create your own pizzas.
Click on the pizza icon in the upper right corner of the screen. This allows you to prepare your own pizzas. The first thing that you need to choose is a pizza's shape. This is purely cosmetic because it has no impact on the final score. Then, you have to choose ingredients. They are divided into the following categories: vegetable, cheese, meat, fish, fruit and spices. Each category has a percentage value that shows ratings from all social groups. Thanks to that you can know which ingredients you should choose to appeal to tastes of a given group.
Of course, you need to remember to not overdo it. Ingredients from a category in which a given group has 100% rating should make a large portion of overall ingredients used on a given pizza. A pizza that consists only of products from one group will never reach a high rating.
Below the ingredients list you can find two values that allow you to control an amount of ingredients used and consumer ratings for a given pizza. The one above shows you ingredients used in a given pizza. Each new ingredient changes this indicator and has impact on the lower value which displays current consumers rating.
Reach a desired rating and go to another tab where you can see your pizza's recipe , overall rating  and sales price. You can also set profit margin and choose between 0-200% of a base price . Of course, each change has an impact on a consumer rating. You can also change pizza's name by clicking on an automatically generated name displayed above its recipe.
Next, you can save your pizza. After that you can either start making another one or go back to restaurant view.
There, you can create a menu for your restaurant. Open on the management screen and select "Menu" tab. This opens a panel where you can add your pizzas to menu. Each restaurant has a separate menu which means that you need to repeat this step with every newly opened restaurant. This allows you to create the right menu that will satisfy a particular social group.
You can also hire a Chef who will come up with a recipe for you. Open the screen bakery and select "Call chef" (1) option from your smartphone. Then, you have to adjust a few things such as a target group or quality of a recipe. A price that you have to pay depends on that. Set a profit margin, save this recipe and add to your menu.