In the initial stages of the game you should hire employees with a higher speed value rather than quality of service.
A steady income is important in the beginning of the game. This means that you should avoid hiring expensive employees. A recommended daily payment shouldn't be higher than 2500$ - 3000$.
Invest in "Warehouse" research as soon as possible. Thanks to that you can get your own warehouse and have a better control over the quality of your ingredients.
Renting a restaurant in a lively district can be tempting. However, their rent cost is high which means that you should start with a small restaurant that can guarantee you a stable income.
If an estimated number of clients during a given part of a day is about 2/3 of potential clients then you should hire least expensive personnel or decide to open your restaurant at different times. A payment for more qualified employees can be higher than your income.
Your pizzas can't be too cheap. A pizza should cost at least 15$ so choose your ingredients wisely. Otherwise, your restaurant will have problems with earning enough money.
You can't be picky about your clients during the initial stages of the game. Because of that you can't focus only on one social group. Decorate your restaurant and create a menu that would satisfy as many clients as possible.
Don't make your interiors only in one style. Each social group prefers a different one, e.g. workers like rustic style. Because of that your restaurant should be decorated with elements that come from different styles.
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